Fast food giants Wendy's and Taco Bell have been engaged in mobile advertising for some time now and will continue to do so in the future due to 1 main reason; Increased Revenue. In various campaigns over the last 2 years both companies have seen a huge influx of customers and revenue due directly to mobile advertising, and both agree that mobile is the future.
Taco Bell is placing QR codes on its new 12-pack products as part of a
360-degree marketing campaign that includes
mobile,
radio,
in-store signage,
Web,
TV and
social media. They has partnered with ESPN on the 'mobile bar code initiative', which is aimed at football fans. Taco Bell is using mobile bar codes (QR codes) that, when scanned into a mobile device, let users access content about the upcoming Bowl Championship Series college football games. The QR codes are placed on Taco Bell’s Taco 12 Pack products.
By using a themed promotion, Taco Bell is able to leverage its packaging with a
mobile call-to-action that is clear and explains to users exactly what a QR code does.
Fast food chain Wendy’s is driving consumers to its locations to try the company’s new hamburgers via geo-targeted mobile ad campaigns.
The company is running the mobile ads in conjunction with a broader marketing campaign that involves television and a
large emphasis on social media.
The target of the campaign is a younger consumer who is willing to try new foods and is a heavy smart phone user.
When someone is driving by or walking near a Wendy's with a smart phone in their pocket, the geo-targeted ads will alert them on their mobile device and send them a
call-to-action advertisement.
Mobile App Man - My take
Tapping into the location of mobile devices is an obvious way to drive incremental store visits due to the tremendous increase in mobile phone use. Driving tracked, incremental mobile conversions that are linked to specific campaigns is a great way to determine which ads are doing well and which are not.
Whatever mobile advertising you decide to use, be it QR code, mobile ads, SMS Text messaging or what have you, a CALL TO ACTION is necessary to drive business and revenue to your door.
By the way, the very same type of mobile campaigns that Wendy's and Taco Bell are using can be used by much smaller businesses and restaurants at a very reasonable cost.
Cheers,
Mobile App Man
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