FaceBook Mobile App continues surge in popularity and usage.

The number of monthly active users for Facebook’s mobile apps (on iOS and Android) recently passed 300 million. This puts mobile app use for Facebook at nearly 40 percent of total access. 

More and more people have smartphones and they are spending more time on them. Facebook wants to be wherever users are, and that means providing a great experience on mobile devices. Facebook says they expect the majority of their use, and even their internal focus, to be on mobile in the coming years.

The force behind the growth in Facebook app use are the iOS and Android platforms. Both iOS and Android saw significant increases in mobile device activations as well as app downloads during the November and December holiday period.

The news comes as overall use of social networking sites via mobile devices continues to grow. In a recent report, Juniper Research predicts that 1.3 billion consumers will rely on their mobile devices to access social media sites by 2016.

Next year Facebook will begin to look at mobile as its core product as it continues to move its iOS and Android apps toward being wrappers for a common HTML5 experience. Facebook is also expected to launch a mobile advertising strategy next year as it continues to look for ways to monetize its significant user base.

For marketers, Facebook's move onto mobile holds a great deal of promise. Facebook already provides innovative ways to find and message users who like brands and products or fit demographic and geographic categories. Gaining access to these users via Facebook's mobile ad units is a great new way to leverage marketing dollars in a relevant context for users," he said. One of the Facebook’s potential advantages in mobile advertising is the size of its installed user base and the amount of data it has about consumers as a result.

In-app advertising in particular could provide a strong opportunity for Facebook as the number of users accessing Facebook via an app continues to grow. Facebook could become a strong distribution channel for mobile apps and offer in-app advertising.

Many users already spend as much or more time on their smartphones as they do on laptops and desktops. Mobile computing is the future and social networks need to provide a great experience to their users on all mobile platforms. 


My take;  If FaceBook says they're going to focus on Mobile, wouldn't it be a good bet to do that for YOUR business?

Cheers.
Mobile App Man