In a recent poll, Chadwick Martin Bailey , a market research provider, found that 18 percent of people who scan a QR code into their mobile device (smart phone) MAKE A PURCHASE after scanning!
That is a HUGE click through number! 18 percent !! Almost 1 out of every 5 people make a purchase!
CMB also notes that nearly 80 percent of survey repsondents have heard of QR codes although many were not sure exactly what they do or what they are used for.
Even more positive results as to the effectiveness of QR codes was seen, as CMB found that nearly 50 percent of smart phone users had scanned a QR code.
So it seems obvious from this poll that QR codes have made their way into the public eye and are being scanned not only on a regular basis but also on an increasing level by consumers.
Here at SearchPoint Marketing we can help you put together a great QR code promotion and also help you put QR codes into your overall Mobile Marketing scheme.
Just another way to attract the public, gain attention for your product or service, and INCREASE YOUR REVENUE in 2012.
Cheers,
Mobile App Man
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