New Report shows that Mobile Shopping continues to rise sharply.

A new report from Zmags, a merchandising platform that creates digital products for retailers, took a look at how consumers are shopping on mobile platforms.

The study polled 1,500 consumers in the United States and was executed by Equation Research.

In particular, electronics are a hot item for consumers to buy on mobile with 53 percent of tablet consumers polled saying that they primarily used their tablet to shop. Thirty-five percent of smartphone users said they shopped for electronics on their devices.

Forty-nine percent of mobile shoppers polled said they planned to do more shopping via their devices in 2012.  Clothing, travel and toys are also popular shopping areas for mobile consumers and will increase in use in 2012, per the study.

According to the study, 41 – 45 percent of consumers who shop online for electronics, jewelry, clothing and toys use their smartphone to make the purchase.

The report concluded that tablets and smartphones are both critical elements of an effective commerce strategy, and both need to be part of a retailer’s marketing plan.

Does your Marketing Plan include Mobile?