Jack Threads on new Mobile App for iPhone & Android; “Would it have benefitted us if we had it sooner? Yes."

JackThreads, an on-line only retailer of apparel, shoes, and accessories for men,  has just announced the availability of their first Mobile App for the Android and iPhone market. The App allows shoppers to browse new deals and sales as they are announced on the Jack Threads site and also make purchases directly through the Jack Threads App.

Lead developer Chris Steib said that Jack Threads had noticed that much of the traffic to their website was coming from mobile devices, something they had not expected or foreseen.

“One-fifth of the traffic and a tenth of our revenue is now coming through iPhone and Android smart phones,” he said. “We’ve seen traffic rise more than ten times in a year-and-a-half and we’re seeing different behavioral patterns than we initially expected.”

The Jack Threads App will include push notifications as well as “nightlife sales” for shoppers who stay out late. Users who download the app will receive an automatic invitation to the notification service, a great example of true permission based marketing.

“The App is fashion forward, for people interested in style,” said Steib. “It’s a very smooth, polished, enjoyable experience with OpenGL animations for that ‘Wow’ factor.”

JackThreads has been on the forefront of eCommerce, offering cool clothes to kids on-line using an “exclusive sales model,” with a techno/urban twist.

When asked why it had taken so long for them to bring an App to market Mt. Steib had this to say. “Would it have benefitted us if we had it sooner? Yes.” he said.

Jack Threads worked three months on the project with an outside vendor. The App is available today for download on iTunes and the Android Market.