Starbucks exceeds 26 MILLION Mobile Transactions since January 2011 !

Starbucks, the international coffee chain, has exceeded 26 million mobile transactions since the launch of its mobile payment program in January of 2011
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According to the company, in the first nine weeks of the program there were approximately 3 million transactions. In comparison, for the nine-week period starting in October there were 6 million transactions. The data shows that there has been a significant jump in customer adoption and use.

1 in 4 transactions at Starbucks are now being made via mobile.

In July, Starbucks continued to prove that that mobile plays a critical role in its overall initiatives by unveiling a new application that features gift card capabilities. The app includes the company’s eGift feature and combines the features of its iPhone my Starbucks and Starbucks Card mobile apps.

Since October, mobile sales have doubled to account for 10 percent of Starbucks Card eGift sales.
Starbucks is also doing well internationally.  Starbucks introduced its Starbucks Canada app last month which offers mobile payments in 1,000 stores in Canada.  Additionally, Starbucks will offer British consumers the option to pay with select smartphone devices at more than 700 Starbucks stores.

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Cheers.
Mobile App Man