According to NeoMedia, publisher of a mobile Barcode scanner, there was a 240% increase in barcode scans with mobile devices over the recent Black Friday 2011.“Retail is going mobile. People are not only using their phones to get more information on goods and services, both in-store and on-the-go, but also to purchase,” said Laura Marriott, CEO of NeoMedia. ”This year has been a great year for mobile barcodes and we are confident usage will continue to increase over the busy Christmas shopping period. This surge in usage demonstrates growing consumer awareness which will continue to create opportunities for all those in the mobile barcode ecosystem.”
Android was the dominant mobile platform in terms of scans at 53%, according to the company, with IOS coming in second at 27% and Symbian rounding out the top three at 8%.
What this shows is that retailers are beginning to embrace mobile coupons more than ever and adoption of the technology continues to steadily rise, as the numbers from NeoMedia suggest.
Just another in a long list of examples that Mobile, including Mobile Apps and Websites, is where your customers are and where your retail store should be.
Cheers.
Mobile App Man
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