Who are the Top Mobile Retailers?

According to a new report from Foresee Results, a customer satisfaction study of top retail mobile sites and apps shows that Apple.com is the top mobile retailer with consumers. Amazon.com came in a close second.

The average mobile satisfaction score for the 16 retailers measured in the report is 76, compared to 79 for the same companies’ websites.  However, a few companies had comparable performance on mobile and web: Apple (which had a mobile score two points higher than its web score), Toys “R” Us, Best Buy, Staples, Netflix, Dell, and Blockbuster.  Others reveal large gaps between the website and the mobile experience, including Avon (satisfaction 8 points lower on mobile) and Walmart (7 points lower). 

I believe what this study shows is that Mobile is becoming a very large part of the marketing scheme for all the big name players.  Further, those making the mobile experience better for their customers will have an advantage in the future as Mobile marketing and Mobile Apps continue to be used with ever increasing regularity.

So again, not only do you need a Mobile marketing plan and a Branded Mobile App but you also have to make sure that the customer experience when utilizing these new marketing tools is a positive experience that will lend itself to further use and revenue generation.

Cheers.
Mobile App Man.

Domino’s Pizza finding continued succes with Mobile advertising.

Founded in 1960, Domino's is the second-largest pizza chain in the United States and has over 9,000 corporate and franchised stores  in 60 countries and all 50 U.S. states.

Domino's has been using Mobile advertising, including several Branded Mobile Apps and a Branded Mobile website, to much success for several years.  Domino’s is using social media also, and has a big presence on Facebook and Twitter.

“Pizza is the kind of product that people want to be able to order while they’re on their way home from work or simply just sitting on the sofa,” says Nick Dutch, multimedia manager at Domino’s Pizza.. “It’s vital that we give them a fast and easy means to do this through our iPhone, Android and iPad ordering apps.

“Online orders account for such an increasingly large proportion of our business and mobile sales are naturally a key part within this,” he said. “As such we’re placing a greater emphasis on mobile within our digital marketing mix.”

This begs the question;  If Domino's is using Mobile to great success, and Investing in Mobile advertising with a Branded App and Mobile Website is very economical,  shouldn't you be using Mobile as a way to promote your business?

It's a good question, yes?

If you need help with your Mobile campaign, or have any questions related to Mobile Apps, Websites or Marketing, please feel free to contact me a any time.

Cheers,
Mobile App Man

SearchPoint Marketing is offering Do-It-Yourself CUSTOM MOBILE APPS for the iPhone (iOS) and Android marketplace for $397.00 !!

 

If you are the owner / manager of a retail establishment, a service company, a restaurant, or any other type of small /medium size business, a Branded Mobile App is a tool that you NEED in your arsenal in 2012 if you want to increase your customer base, sales and revenue.

SearchPoint Marketing, a leading provider of internet, social and mobile marketing services, is offering Do-It-Yourself Custom Mobile App licenses for the ridiculously low investment cost of $397.00!!!

Once you finish building your Custom Mobile App, there is a 1-time $99.00 fee to upload your Custom Mobile App to the iTunes and Android markets (both are included in the fee) There is a monthly fee to Host the App for download for iTunes and Android users that is only $39.00 for both versions.

What does it take to make and publish a Custom Mobile App 

for your business?

Certain skills and knowledge are needed to prepare, complete and publish a Custom Mobile App, as well as some publishing / graphics programs.

Here is a list of the basic skills are required to build an custom mobile app using our platform:

Graphics Design and Manipulation
Image Editing
Some Basic HTML Code Knowledge
Content Development
Uploading and downloading files to the web

When you purchase an App License you will receive;
  
1- The License to create 1 Branded Mobile App.
2- The 'keys' to the App, allowing you to create, change and use the App for all your marketing, branding and advertising needs.
3- The Module Based Custom Mobile App Building Program that you will need to build your Branded Mobile App and service the App once published to iTunes and Android

Your Total Investment is:
Branded App License - $397.00
Upload Cost to iOS & Android - $99.00  (1 time fee)
Hosting Cost - $39.00  (monthly fee)


If you have other more advanced skill then you can add more functionality to your custom mobile app.  However, the app building platform comes with many pre-configured modules which only require you to add your specific business information.  

You will not find a better deal for creating a fully function custom mobile app for your business.  

If you would rather not build your own app, then please contact us about having our expert team of custom mobile app builders do all the work for you.

Contact Me, Mobile App Man (Greg Iacono) at 843-580-6012 TODAY to get your Branded Mobile App License and get started!

Starbucks exceeds 26 MILLION Mobile Transactions since January 2011 !

Starbucks, the international coffee chain, has exceeded 26 million mobile transactions since the launch of its mobile payment program in January of 2011
.
According to the company, in the first nine weeks of the program there were approximately 3 million transactions. In comparison, for the nine-week period starting in October there were 6 million transactions. The data shows that there has been a significant jump in customer adoption and use.

1 in 4 transactions at Starbucks are now being made via mobile.

In July, Starbucks continued to prove that that mobile plays a critical role in its overall initiatives by unveiling a new application that features gift card capabilities. The app includes the company’s eGift feature and combines the features of its iPhone my Starbucks and Starbucks Card mobile apps.

Since October, mobile sales have doubled to account for 10 percent of Starbucks Card eGift sales.
Starbucks is also doing well internationally.  Starbucks introduced its Starbucks Canada app last month which offers mobile payments in 1,000 stores in Canada.  Additionally, Starbucks will offer British consumers the option to pay with select smartphone devices at more than 700 Starbucks stores.

Does YOUR business need this kind of mass appeal? Do you want a Custom Mobile App that can do the same for your coffee shop, restaurant, retail store, car-wash, dentist office?

Then call me, Greg, The Mobile App Man and let's make it happen TODAY.  Make 2012 your year! Get on the Mapp, with a Custom Mobile App !

Cheers.
Mobile App Man