Major US Retailer Sears has had a Mobile presence for nearly 3 years and continues to see rapid growth through their mobile app and their mobile website.
More and more, our customers are finding mobile as a resource for them whether they are near a store or in store. Or they are using it as a navigation tool. We are seeing a strong performance for this service in mobile. If you can, on your mobile device, be able to identify a product, select that product and go from wherever you are to buy it in-store – we are seeing that connection become stronger for us. Michael Murray, CMO Sears Holdings, Chicago, IL
Although eclipsed by Wal-Mart years ago Sears continues to battle on and sees Mobile marketing as a way to attract consumers that otherwise would be lost.
Take a look at the full report here:
http://www.mobilecommercedaily.com/2011/11/29/sears%E2%80%99-integrated-mobile-experience-helps-deliver-strong-thanksgiving-results
Have a great night.
Greg
Mobile App Man
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