Money Mailer & Val-Pak VS a Custom Mobile App

Until very recently Mobile Apps were the domain of the big restaurant chains and retail chains. Wal-Mart, Target, McDonalds and Papa John's Pizza (to name just a few) jumped on board at the very beginning because they saw that the mobile community was expanding at an incredibly fast rate and they wanted IN. For them, having a Custom Mobile App was a no-brainer because of the ease of use it affords their customers and the HUGE REVENUE STREAM it creates for them.
Of course a big company like Target had no problem with the $120,000.00 (average) price tag for a Custom Mobile App. Their advertising budgets are HUGE.

For stand-alone restaurants and retail stores that is not the case. They do not have the cash flow necessary to make such a big investment.

THAT HAS NOW CHANGED!

The cost of investing in a Custom Mobile App now makes it possible for all but the smallest businesses to take advantage of this powerful revenue generating tool. Not only that, having a Custom Mobile App will SAVE YOUR BUSINESS THOUSANDS OF DOLLARS in PRINT ADVERTISING COSTS in the long run.

Take a look at this comparison of using a Custom Mobile App as an advertising / marketing tool as opposed to using Money Mailer or Val-Pak for the same purpose.

Val-Pak / Money Mailer  

MONTHLY COST OF $1750.00  (5 'Zones' or 50,000 homes)

$21,000.00 EXPENSE over 12 months

$46.00 Acquisition cost per new customer  (.25%  response rate)

No way to advertise, track, or contact customer after initial contact

Custom Mobile App

Initial 1-Time INVESTMENT of $1697.00  (Retailer OWNS App)
MONTHLY COST OF $59.99  ($719.00 annually) 

$3.81 Acquisition cost per new customer (2 App downloads per day)

Customer TRACKING, COMMUNICATION AND REVENUE STREAM

As you can plainly see, even in the span of only 12 months a Custom Mobile App makes much more sense.  It is an INVESTMENT in your small business that, in time, WILL SAVE YOUR BUSINESS THOUSAND OF DOLLARS WHILE CREATING A NEW, EVER EXPANDING REVENUE STREAM.
It just makes sense.

Cheers,
Mobile App Man