Major US Retailer Sears has had a Mobile presence for nearly 3 years and continues to see rapid growth through their mobile app and their mobile website.
More and more, our customers are finding mobile as a resource for them whether they are near a store or in store. Or they are using it as a navigation tool. We are seeing a strong performance for this service in mobile. If you can, on your mobile device, be able to identify a product, select that product and go from wherever you are to buy it in-store – we are seeing that connection become stronger for us. Michael Murray, CMO Sears Holdings, Chicago, IL
Although eclipsed by Wal-Mart years ago Sears continues to battle on and sees Mobile marketing as a way to attract consumers that otherwise would be lost.
Take a look at the full report here:
http://www.mobilecommercedaily.com/2011/11/29/sears%E2%80%99-integrated-mobile-experience-helps-deliver-strong-thanksgiving-results
Have a great night.
Greg
Mobile App Man
Tuesday, November 29, 2011
Monday, November 28, 2011
Breaking news that this past Holiday Weekend was EPIC for eBay in terms of sales through their eBay Mobile App.
eBay was one of the 1st retailers to embrace the new mobile technology when they got their Mobile App in 2009 and it is paying off HUGE according to the report below. Further proof that if you want to play with the big boys you better make sure that Santa puts a Custom Mobile App under the tree for you on Christmas morning.
Better yet, call me, MOBILE APP MAN, and I'll get you that App ASAPP (The extra P is for the Purchasing Power that a Custom Mobile App gives your customers!)
Happy Holidays,
Mobile App Man
Better yet, call me, MOBILE APP MAN, and I'll get you that App ASAPP (The extra P is for the Purchasing Power that a Custom Mobile App gives your customers!)
Happy Holidays,
Mobile App Man
Wednesday, November 23, 2011
eBay's Mobile App a key to their ongoing success.
Online retail behemoth eBay is seeing that there is a very strong demand for on-the-go shopping as their Mobile App continues to bring in tremendous sales and revenue.
According to the company, three purchases are made every second through eBay’s Mobile App globally.
Additionally, a vehicle is bought via eBay's Mobile App every 15 minutes, a pair of women’s shoes is bought every 45 seconds, a women’s handbag every 4 seconds and a tablet every five minutes – all within the United States.
“We know there’s a strong demand for shopping on the go – our suite of mobile apps have been downloaded more than 58 million times, and we expect this to be the biggest mobile shopping season ever,” said Amanda Coffee, spokeswoman for eBay, San Francisco. “Today’s consumer expects to shop how they want, when they want, and mobile technology is blurring the lines between online and offline retail to meet this demand,” she said. “As a mobile commerce leader, eBay is at the forefront of delivering a great mobile buying experience just in time for the holidays.”
It's obvious that eBay realizes the enormous power of Mobile Apps and the public's enormous appetite for them. With more and more Americans buying smart-phones every day, the trend will continue to grow and eBay, as well as other retailers who see the enormous potential for mobile sales, will continue to reap the profits from Mobile Apps.
According to the company, three purchases are made every second through eBay’s Mobile App globally.
Additionally, a vehicle is bought via eBay's Mobile App every 15 minutes, a pair of women’s shoes is bought every 45 seconds, a women’s handbag every 4 seconds and a tablet every five minutes – all within the United States.
“We know there’s a strong demand for shopping on the go – our suite of mobile apps have been downloaded more than 58 million times, and we expect this to be the biggest mobile shopping season ever,” said Amanda Coffee, spokeswoman for eBay, San Francisco. “Today’s consumer expects to shop how they want, when they want, and mobile technology is blurring the lines between online and offline retail to meet this demand,” she said. “As a mobile commerce leader, eBay is at the forefront of delivering a great mobile buying experience just in time for the holidays.”
It's obvious that eBay realizes the enormous power of Mobile Apps and the public's enormous appetite for them. With more and more Americans buying smart-phones every day, the trend will continue to grow and eBay, as well as other retailers who see the enormous potential for mobile sales, will continue to reap the profits from Mobile Apps.
Tuesday, November 22, 2011
Most Young Adults in U.S. Now Own Smartphones
Smartphone ownership in the Unites States continues its meteoric rise and young adults are the major force pushing the mega-trend according to the latest Nielsen survey.
Nielsen’s third-quarter survey of mobile phone users found that 43 percent of them have upgraded to a smartphone. For mobile users below the age of 44, the smartphone is speeding toward mass adoption.
“This is a wake-up call for potential advertisers waiting for a tipping point for mobile media or for smartphones to reach the majority,” said Don Kellogg, director of telecom research and insights at Nielsen. “We’re already there with certain segments – 62 percent of those ages 25 to 34 already have smartphones. That’s critical mass.”
The segment with the fastest-growing smartphone adoption rate after young adults is older phone owners, between the ages of 55 and 64. The penetration among those users is 30 percent, a figure that jumped 5 percentage points this quarter.
The slowest to adopt are teens, due in large part to the high cost of the devices and the expensive data plans they require.
The survey also found that Android is hanging on to its top position of mobile operating systems in the United States, with 43 percent of the market. Apple is still the top smartphone manufacturer, with 28 percent of smartphone owners owning an iPhone.
Monday, November 21, 2011
10 Ways a Custom Mobile App can help your small business, increase yor customer base, and increase revenue.
If you are thinking about investing in a Custom Mobile App for your small business or restaurant,
here are 10 things you NEED to consider:
1- A Custom Mobile App gives your business a powerful, low-cost advertising platform.
2- A Custom Mobile App gives your customers a fast, easy way to contact your business.
3- A Custom Mobile App will increase your customer base.
4- A Custom Mobile App will decrease your dependency on print advertising.
5- A Custom Mobile App will give you measurable returns on your advertising and promotions.
6- With a Custom Mobile App you can advertise daily or weekly promotions to your customers with ease.
7- A Custom Mobile App will capture attention in your marketplace.
8- A Custom Mobile App will increase repeat visits.
9- A Custom Mobile App will give you the ability to promote specials without long advertising lead times.
10- A Custom Mobile App will build customer loyalty and brand recognition.
All of these features and many more are inherent in the
Custom Mobile App.
Isn't it time you got on the Mapp?
Custom Mobile Apps: Put your business in the Palm of Their Hand.
PERSISTENT EXPOSURE is the KEY to repeat sales and repeat customers.
When your business or restaurant has a CUSTOM MOBILE APP your customer will have YOUR Icon on their iPhone or Android phone ALL THE TIME.
With your app's icon residing on their phone's home screen, your customers are constantly reminded of your business. This makes your business available to them anywhere, anytime - giving your customers access to your information with a simple click of your app icon. Absolutely no other marketing tool can deliver the same "real 24/7 exposure".
When your business has A Custom Mobile App you are NOT just an ad or a listing in someone else's app. What you get is a full-featured App and that is dedicated to you and your marketing message. In this "Age of Smartphones", having your own Custom Mobile App is like putting your business brochure in the palm of your customer's hand 24/7.
If you do not establish this 24/7 presence in your customer's phone, chances are your competition will. Without a doubt, your competition knows about Smartphones and Apps and the Mobile Web, and they're probably already using a Custom Mobile App or are getting ready to invest in one soon.
When your business or restaurant has a CUSTOM MOBILE APP your customer will have YOUR Icon on their iPhone or Android phone ALL THE TIME.
With your app's icon residing on their phone's home screen, your customers are constantly reminded of your business. This makes your business available to them anywhere, anytime - giving your customers access to your information with a simple click of your app icon. Absolutely no other marketing tool can deliver the same "real 24/7 exposure".
When your business has A Custom Mobile App you are NOT just an ad or a listing in someone else's app. What you get is a full-featured App and that is dedicated to you and your marketing message. In this "Age of Smartphones", having your own Custom Mobile App is like putting your business brochure in the palm of your customer's hand 24/7.
If you do not establish this 24/7 presence in your customer's phone, chances are your competition will. Without a doubt, your competition knows about Smartphones and Apps and the Mobile Web, and they're probably already using a Custom Mobile App or are getting ready to invest in one soon.
With a Custom Mobile Apps you can
Put Your Business in the Palm of Their Hand.
Money Mailer & Val-Pak VS a Custom Mobile App
Until very recently Mobile Apps were the domain of the big restaurant chains and retail chains. Wal-Mart, Target, McDonalds and Papa John's Pizza (to name just a few) jumped on board at the very beginning because they saw that the mobile community was expanding at an incredibly fast rate and they wanted IN. For them, having a Custom Mobile App was a no-brainer because of the ease of use it affords their customers and the HUGE REVENUE STREAM it creates for them.
Of course a big company like Target had no problem with the $120,000.00 (average) price tag for a Custom Mobile App. Their advertising budgets are HUGE.
For stand-alone restaurants and retail stores that is not the case. They do not have the cash flow necessary to make such a big investment.
THAT HAS NOW CHANGED!
The cost of investing in a Custom Mobile App now makes it possible for all but the smallest businesses to take advantage of this powerful revenue generating tool. Not only that, having a Custom Mobile App will SAVE YOUR BUSINESS THOUSANDS OF DOLLARS in PRINT ADVERTISING COSTS in the long run.
Take a look at this comparison of using a Custom Mobile App as an advertising / marketing tool as opposed to using Money Mailer or Val-Pak for the same purpose.
As you can plainly see, even in the span of only 12 months a Custom Mobile App makes much more sense. It is an INVESTMENT in your small business that, in time, WILL SAVE YOUR BUSINESS THOUSAND OF DOLLARS WHILE CREATING A NEW, EVER EXPANDING REVENUE STREAM.
It just makes sense.
Cheers,
Mobile App Man
Of course a big company like Target had no problem with the $120,000.00 (average) price tag for a Custom Mobile App. Their advertising budgets are HUGE.
For stand-alone restaurants and retail stores that is not the case. They do not have the cash flow necessary to make such a big investment.
THAT HAS NOW CHANGED!
The cost of investing in a Custom Mobile App now makes it possible for all but the smallest businesses to take advantage of this powerful revenue generating tool. Not only that, having a Custom Mobile App will SAVE YOUR BUSINESS THOUSANDS OF DOLLARS in PRINT ADVERTISING COSTS in the long run.
Take a look at this comparison of using a Custom Mobile App as an advertising / marketing tool as opposed to using Money Mailer or Val-Pak for the same purpose.
Val-Pak / Money Mailer
MONTHLY COST OF $1750.00 (5 'Zones' or 50,000 homes)
$21,000.00 EXPENSE over 12 months
$46.00 Acquisition cost per new customer (.25% response rate)
No way to advertise, track, or contact customer after initial contact
Custom Mobile App
Initial 1-Time INVESTMENT of $1697.00 (Retailer OWNS App)
MONTHLY COST OF $59.99 ($719.00 annually)
MONTHLY COST OF $59.99 ($719.00 annually)
$3.81 Acquisition cost per new customer (2 App downloads per day)
Customer TRACKING, COMMUNICATION AND REVENUE STREAM
As you can plainly see, even in the span of only 12 months a Custom Mobile App makes much more sense. It is an INVESTMENT in your small business that, in time, WILL SAVE YOUR BUSINESS THOUSAND OF DOLLARS WHILE CREATING A NEW, EVER EXPANDING REVENUE STREAM.
It just makes sense.
Cheers,
Mobile App Man
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