Happy New Year!
I have been telling my customers for months that they need to focus on Mobile in order to increase sales and revenue because that is where the market (and their customers) are headed. I have also been saying that a Branded Mobile App is the tool necessary for keeping up with the coming mobile explosion and the revenue that will come with it.
The article below, from Business Insider, confirms everything I have been saying and then some.
So it begs repeating; If you want to compete in you local marketplace you NEED to Invest in a Mobile strategy and with that Mobile strategy comes a Mobile Website and a Mobile App. The businesses who Invest in Mobile in 2012 are going to see huge increases in traffic and revenue, and those who don't, like during the Internet explosion of the 90's, will be left behind to pick up the scraps.
Don't be a scrap picker-upper. Let's talk about your Mobile Strategy.
Cheers.
Mobile App Man
Showing posts with label pain points. Show all posts
Showing posts with label pain points. Show all posts
Thursday, January 5, 2012
Thursday, December 1, 2011
Staples has seen the power of Mobile Apps. Has your company?
Staples, the office supply mega-store, has introduced a new Mobile App that simplifies the shopping experience both in-store and on the go.
Their new iPhone App enables users to scan items inside (or outside) of the store to build a personalized shopping list. Using the store locator and inventory check feature, customers can then find the nearest Staples location that has the product they are looking for.
One of the small business 'pain points' identified by a Staples customer survey is shopping for ink cartridges. The new Mobile App has a built in feature allowing customers to store ink cartridge information that they can pull up on the Mobile App in-store, thus eliminating the need to remember all the different cartridge number and/or brands and saving time-loss caused by forgotten cartridge numbers.
Another feature of the Mobile App eliminates the need to bring a rewards check to the store. With the App, customers will be able to pull up their rewards on their iPhone and apply that money to what they are buying, in the store, without the need for the actual paper check.
The goal of Staples' new Mobile App is to provide their customers an easier purchasing experience, which will save them time and man-hours.
Staples has seen the power of Mobile Apps and now has a highly functional and easy to use Mobile App for their customers that gives them high value and saves them time and money. They have seen that a Mobile App is a Value Feature that will keep customers happy and coming back.
Isn't it time your business had the same valuable tool?
If you answer yes, than call me, Greg
the Mobile App Man
Have a great day.
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